The Death of Email Marketing is Greatly Exaggerated!
When youre looking at judging how well our marketing methods are doing, its wise to study how well they convert into sales, opt-ins or other actions, and base our decisions on future marketing based on these facts. Email marketing has been a champ at this in the past, but during the last few years, many would have you feel as if its lost its effectiveness, and has largely become forgotten insofar as popular marketing goes. With all the focus on the latest and greatest social media platforms breaking records for users, you could be forgiven if you were of the opinion that email marketing is ineffective.
Nothing could be more wrong!
While unquestionably not as new and exciting as the latest social media darling may be, email continues to perform at what can only be deemed outstanding levels! A major new study byCustora shines a lot of light on exactly how rewarding email can still be in the hands of smart marketers. Rather than in decline, customer acquisition using email has quadrupled in the last four years, and that these customers were at least 10 times as valuable as those received from either Facebook or twitter. This is due in no small part to the fact that we are a lot more used to seeing marketing arrive in email, while its still fairly new to social media. Over time the social media platforms may indeed prove useful in this regard. Its just not happening at this point, so you would be smart to allocate your marketing activities accordingly.
How to parse your marketing efforts
Given that email boasts an ROI of $40 for every $1 spent, and social media far south of $1, efforts really should be made to use your social media to funnel to your email lists. Getting your brand in front of people and showing what you can do is a great use of social media at this point. Despite all of the buzz surrounding using social media to replace email, the data shows different. Dont commit the mistake of sending email to the dustbin just yet!