5 Online Reputation Management Strategies You Want to Start Using NOW
Think online reputation management is only for the big dogs? You better think again!
According to eMarketer 83% of consumers state that online reviews affect their opinions about a particular company, and 8 of 10 of these individuals added that a negative entry on the internet has caused them to change their mind. One poor review, whether true or untrue, can frustrate all your best efforts if you don’t have an online reputation strategy set up. Bearing that in mind, wed like to offer five strategies your small business can use to monitor and enhance your online reputation management.
- Monitor your company and personal names – Keeping track of what’s being said about you and your business is of paramount importance. Fortunately, there are lots of free tools to aid in this regard, like Google Alerts, Hootsuite, Social Mention and others.
- Claim all your relevant social properties – Unused social media sites can be used by your competitors to pull you down, and spread negativity. Make sure you claim all social sites that matter for your brand.
- Dominate page one of Google for your brand name – A great way to ensure what people see and read about you whenever they Google you is to own all the virtual real estate! If all they find when they Google you is wonderful stuff about you and your brand, you’ll not be damaged from the random attack.
- Go after customer reviews – Customer reviews aren’t just going to show up on your website: you need to ask for them. Don’t be shy about asking for reviews. Quite often, your customers will be flattered you asked. And of course if you offer incentives, make it clear that you’re not attempting to bribe them or change their review!
- Engage with your people – Interacting with those writing comments, Facebook posts and tweets is a great technique to head off any damage from the get-go. Don’t participate in mud-slinging however, no matter how justified youre feeling! Thank them for their contribution to the discussion, and politely disagree, standing up for yourself. (If they’re not right, of course!)
Online reputation management is much more vital than ever before, in this day of instant communication. Don’t neglect this one!